Nick Crain | 12/9/22

  As a member of the media, there’s quite a few public resources out there to add context to opinions and storylines. With that in mind, to truly take your stories to the next level, advanced analytics and proprietary data sources are key in deriving content that’s better than the rest.   In the NBA, players are evaluated relative to their contract. Simply put, when an athlete is on a lucrative deal they’re expected to produce on the court. On the flip side, when an athlete is on a team-friendly deal, the expectations tend to be lower.   All things considered, it’s nearly impossible to analyze raw statistics and tag a dollar amount to what that production is worth. This is where ProFitX can help.   Leveraging the Athledex platform, members of the media get real-time insight into what a player’s performance value is from a monetary standpoint relative to what they’re being paid. This gives you a standardized metric to benchmark athletes against one another.   From there, there’s over a dozen additional models to dig deeper into how players fit alongside their teammates, how they’ve improved through time and even how they could perform with other players around the league. Especially when free agency and the trade deadline come around, you can easily validate your opinions around how much a player should sign for, if they’re worth trading for based on performance value and even how they would fit on a prospective team.   ProFitX’s validated models make it easy to understand if a player is over-performing their deal or if they’re overpaid. You can also quickly gauge that athlete’s impact on winning games. Finally, when evaluating each player’s performance, you can see what impacts their financial value and where they provide the most for their current team. When franchises are looking to improve in certain areas, it’s important to understand what each piece of the puzzle brings to the table.   These are just a few of the use cases and workflows that some of the top writers around the world are leveraging to gain better insights and validate opinions in stories. If you’re ready to take your analysis to the next level, ProFitX is here to help you.